"Positioning + creativity + guts = effect." That was my formula for successful advertising, as quoted in this 1984 article from the Colorado Springs Business Journal by Ron Wallace. I was 29 years old
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My Copywriting Tips and Advice from 1984
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"Positioning + creativity + guts = effect." That was my formula for successful advertising, as quoted in this 1984 article from the Colorado Springs Business Journal by Ron Wallace. I was 29 years old